Did you know Perplexity AI has over 15 million users? This shows how much people want better AI search engines. Samsung is teaming up with Perplexity to add AI search to its devices, like the Galaxy S26 series.
This will make using devices better. It also shows Samsung wants to offer more than just basic search tools.

Overview of the Samsung and Perplexity Partnership
Samsung and Perplexity are working together to make Samsung devices smarter. They want to make using these devices easier and more fun. This partnership is different from what other phone brands offer.
By using Perplexity’s tech, Samsung wants to make its AI better. They aim to give users a natural and smooth experience. This means using the device will feel more like talking to a friend.
The Aim of the Partnership
Samsung wants to change how AI works on its devices. They want to make AI a big part of the device, not just a small feature. This is different from before, when Perplexity’s tech was only in certain apps.
This new partnership means AI will be a key part of Samsung’s devices. It will make Samsung stand out from other brands.
Potential Features of AI Integration
Users will see big changes with this partnership. AI from Perplexity will make Bixby and other tools much better. It will give users smart suggestions that make life easier.
These new features will understand what you like to do. It will make Samsung devices even more special. They will be at the top when it comes to AI search features.

Samsung in talks with Perplexity to preload AI search features on devices
Samsung and Perplexity are teaming up in a big way. They want to add AI search features to Samsung devices. This shows Samsung’s dedication to bringing new tech to its products.
The Scope of Preloading AI
They plan to add Perplexity’s AI search to Samsung’s web browser. They also hope to use it in Bixby, Samsung’s virtual assistant, and its operating system. This change means Samsung might not rely as much on Google’s AI anymore.
By using Perplexity’s tools, Samsung wants to make things better for users. They want to make searching easier and more fun.
Implications for Samsung’s AI Strategy
This partnership is a big deal for Samsung’s AI plans. It makes Samsung a strong player in AI tech. They’re moving away from Google’s search ways.
With this change, Samsung aims to make searching on devices better. They’re taking a new approach to AI search.

Conclusion
Samsung and Perplexity are making big moves in AI for phones. They want to add cool AI search features to Samsung phones. This might start with the Galaxy S26 series.
This partnership aims to make phones better for users. It shows Samsung’s goal to improve how we use technology.
They’re focusing on the Indian market first. This is a big chance for Samsung to show off its new AI features. If it works well, it could make phones even more fun and useful.
Mobile tech is getting better thanks to partnerships like this. It’s all about making things more innovative and flexible.
This partnership could change how we use phones. It might make phones better and more exciting. People are excited to see what AI can do in our daily lives.
FAQ
What is the goal of the partnership between Samsung and Perplexity?
Samsung and Perplexity want to make Samsung devices better. They plan to add Perplexity’s AI search and assistant. This will make it easy for users to find things and get help right in the Samsung browser.
Which devices will benefit from this AI integration?
Future Samsung devices will get this AI boost. This includes the Galaxy S26 series. Users will enjoy Perplexity’s AI features easily.
How will this collaboration impact Samsung’s current reliance on AI tools?
Samsung is moving away from Google’s AI tools. They want to use Perplexity’s AI instead. This will give Samsung more AI options.
What enhancements can users expect from the integration with Bixby?
Bixby will get better with Perplexity’s AI. It will be smarter and give better suggestions. Users will find it more helpful.
How does this partnership align with industry trends?
This partnership shows a trend in tech. Companies are looking for new ways to search and engage users. They want to make mobile tech better.
Will the AI features be deeply integrated or just preloaded apps?
Samsung wants to deeply integrate Perplexity’s AI. This means it will be a big part of Samsung’s devices. Users will have a better experience.
How does Samsung’s investment in Perplexity affect this partnership?
Samsung’s big investment in Perplexity shows they’re serious about AI. It helps make new features for Samsung devices. This is exciting for users.
What will be the implications of this collaboration in the competitive market?
Samsung will be a big player in AI with Perplexity’s help. This will make Samsung devices more appealing. It will also help Samsung in places like India.
Joni has been an ECT News Network columnist since 2003. His areas of interest include AI, autonomous driving, drones, personal technology, emerging technology, regulation, litigation, M&E, and technology in politics. He has an MBA in human resources, marketing and computer science. He is also a certified management accountant. Enderle currently is president and principal analyst of the Enderle Group, a consultancy that serves the technology industry. He formerly served as a senior research fellow at Giga Information Group and Forrester. Email Rob.